Revived Mice sector valued at B200bn - Bangkok Post

At the recent 'Meet Thai Plus 2026' event in Shenzhen, TCEB used a B2B2C approach, with cultural performances and Muay Thai from Lumpinee Boxing Stadium helping to attract interest. Thailand's Mice (meetings, incentives, conventions and exhibitions) sector is steadily transitioning into recovery mode and is expected to be worth 200 billion baht this year.

.sniahc ylppus msiruot dna ytilatipsoh rof dnuober tsubor a gnillangis ,thab noillib 033 fo tcapmi cimonoce latot a etareneg ot detcejorp si laviver ehT

.swohs edart labolg dna lanoiger ,lanoitan eulav-hgih rof elbasnepsidni niamer sgnirehtag lacisyhp ,tfihs latigid eht etipsed taht niatniam sredisni yrtsudnI .stneve dirbyh fo ytiralupop eht tnemec ot eunitnoc smroftalp gnihctam ssenisub latigid sa hcaer fo tuo sniamer noitasilamron lluf ,revewoH

.eunever lanoitan gnivird ni elor sti dethgilhgih )BECT( uaeruB noitibihxE dna noitnevnoC dnaliahT eht ,levart ssenisub fo dleiy hgih eht gnirocsrednU

.BECT fo tnediserp ,tarareeT nawapuS dias ",yrtnuoc eht rof eunever ni thab 522 decudorp ti ,tneps BECT thab eno yreve roF"

.sessessop won yrtnuoc yreve hcihw ,sletoh ro stropria sa hcus erutcurtsarfni tuoba regnol on si rotcaf gnidiced ehT .deton ehs ,"yranidro eht dnoyeb" og taht snoitatcepxe teem ot sresinagro dna stsoh rof egnellahc eht gnisaercni ,evitceles erom gnimoceb era seednetta eciM

.nawapuS sM dias ,egdelwonk tsuj naht rehtar -- gnikrowten dna stnemtsevni ,snoitcennoc -- semoctuo ssenisub kees yadot stnapicitraP

.dias ehs ,eropagniS sa hcus slavir tsniaga evititepmoc niamer ot seicilop ytilibaniatsus sti nehtgnerts tsum dnaliahT yhw si sihT .stcapmi laicos dna latnemnorivne tuoba denrecnoc si sresinagro dna seednetta fo noitareneg wen eht sa ytilibaniatsus esitiroirp dna sesacwohs del-noitavonni etaerc ot hguone trams eb tsum sresinagrO

.dias ehs ",yrtnuoc eht fo flaheb no sopxE dlroW gniganam rof ycnega dael eht sa gnitca won era ew ,'gnidnarB dnaliahT' ecnahne ot ycilop draob a gniwolloF .sletoh ni gnikrowten ssenisub potelbat ro swohsdaor no desucof ew ,ylsuoiverP .noitibihxe elacs-lluf tsrif ruo sa enotselim tnacifingis a skram nehznehS ni tneve '6202 sulP iahT teeM' tnecer ruO"

.dedda ehs ",enoZ edarT eerF naniaH eht dna buh edart s'gnoK gnoH ,esab gnirutcafunam s'uohzgnauG raen detacol yllacigetarts ,ygolonhcet hgih dna noitavonni rof buh s'anihC si ti esuaceb nehznehS esohc eW"

.tseretni tcartta ot muidatS gnixoB eenipmuL morf iahT yauM dna secnamrofrep larutluc gnisu ,hcaorppa C2B2B a desilitu tneve sihT .noonretfa yad tsrif sti no stnartsiger 005,2 dah ydaerla tub srellevart ssenisub 000,3 detcepxe uaerub ehT .000,1 revo was enola yad tsrif eht ,syad owt revo stnemtnioppa ssenisub 008 detegrat BECT elihW .snoitatcepxe dnoyeb saw nehznehS ni sseccus ehT

".ygrene dna hcet naelc ni rotsevni yek a sniamer anihC sa ,seitic esenihC rojam rehto ot snoitibihxe eseht dnapxe ot mia ew ,gnidnuf lartnec eruces nac ew fI" .snoitasinagro cilbup gnoma tsehgih eht -- raey tsal detacolla thab noillib 2.1 eht morf pord tnacifingis a gnikram ,raey lacsif 7202 eht rof tuc tegdub %04 ylraen a :egnellahc rojam a secaf BECT dias nawapuS sM ,sesseccus eseht etipseD

.gnidneps letoh dna tnuocdaeh no ylpmis desab cirtem a -- 'retsooB msiruoT' a sa ycnega eht gniweiv dnoyeb evom ot tnemnrevog eht gnigru si BECT

.dias ehs ",srotarepo lacol gninimrednu morf latipac ngierof lagelli tneverp ot sdradnats ruobal retcirts dna ,seitic yradnoces ni sgniteem etaroproc rof skaerb xat ,eropagniS ni esoht ot ralimis sresinagro rof sevitnecni xat deen eW" .redivorp 'ytivitcennoC cimonocE' ro 'tsylataC yrtsudnI' na sa desingocer eb dluohs BECT ,daetsnI

.7202 lacsif rof tuc tegdub gnireggats eht gnicaf etipsed ,stneve ssenisub eulav-hgih hguorht htworg cimonoceorcam s'dnaliahT evird ot gnimia ,tsylatac yrtsudni lacitirc a ot retsoob msiruot a morf flesti gninoitisoper ylevissergga si uaerub ehT

.dias nawapuS sM ",srotces hcet-hgih dna gnidnarb dnaliahT no gnisucof era eW"

.deton ehs ,ytilibaniatsus dna noitavonni ,ytivitcennoc ssenisub no dertnec secneirepxe sdnamed epacsdnal eciM wen ehT

.nawapuS sM dias ,eulav s'yrtsudni eht seviecrep tnemnrevog eht woh ni tfihs a seriuqer dael siht gniniatniam ,revewoH .eropagniS gnideecxe ,noiger eht ni ecaps noitibihxe tsegral eht stsaob dna sgniteem lanoitanretni rof aisA tsaehtuoS ni noitisop pot eht sdloh dnaliahT

.dias ehs ",noitaulavrednu na si sthgin letoh dna tnuocdaeh no desab eulav ruo gnitaulavE"

.ssenllew lacidem dna hcet naelc ,selcihev cirtcele ekil srotces yek ni spihsrentrap ssenisub dna srefsnart ygolonhcet etatilicaf ot ytiliba sti gnithgilhgih ,ytivitcennoc cimonoce fo redivorp ro tsylatac yrtsudni na sa nees eb ot stnaw uaerub eht ,daetsnI

.seitic yradnoces ni dleh sgniteem etaroproc citsemod rof skaerb xat dna -- eropagniS yb dereffo esoht ot ralimis -- sresinagro lanoitanretni rof sevitnecni xat tnemelpmi ot tnemnrevog eht gnigru si BECT dias ehs ,noitisnart siht troppus oT

.tsubor sniamer enilepip eciM s'dnaliahT dias nawapuS sM

.snoitnevnoc rof yrtnuoc a sa tops pot eht sdloh dnaliahT ,ytic a sa sdael eropagniS elihW .yllabolg ht42 dna sgniteem rof aisA tsaehtuoS ni 1.oN deknar si dnaliahT dias ehs ,level lanoiger a nO

.dias ehs ",sVE dna ,doof ,lacidem ,ssenllew sa hcus seirtsudni 'ytiroirP-tnemnrevoG' ot sucof ruo gnitfihs era ew ,siht niatniam oT .sertem erauqs 000,007 ylraen htiw eropagniS gnissaprus ,ecaps noitibihxe ni noiger eht sdael osla dnaliahT"

".0302 ni tneve gnireenigne scitobor labolg a dna '33 POC' ,'tsewhtuoS yb htuoS' rof gniddib osla era eW .raey txen 'cificaP aisA MTBI' dna ,tekuhP ni 'timmuS ssenlleW labolG' eht ,]seednetta 000,05 revo[ 'hcetsaG' tnerruc eht gnidulcni ,dnaliahT ot stneve rojam gnignirb si BECT ,won gnikooL"

.snoitaluger ruobal desidradnats fo kcal a dna rotces noitibihxe eht ni latipac ngierof lagelli fo esir eht gnidulcni ,seldruh lanretni secaf yrtsudni eht taht deton nawapuS sM ,revewoH

.)sEMS( sesirpretne muidem dna llams lacol tcetorp dna sdradnats lanoisseforp erusne ot sredivorp ecivres fo tsil deifitrec a hsilbatse ot tnemtrapeD euneveR eht dna yrtsiniM ruobaL eht htiw gnitaroballoc si BECT

."dlrow eht ot sEMS lacol ruo stcennoc dna dnaliahT ni noitasrevnoc labolg a setaerc tI" .desisahpme ehs ",ytinutroppo rof mroftalp a si eciM"

.yrtnuoc eht rof eunever ni thab 522 detareneg tneps BECT thab eno yreve syas nawapuS sM

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