PLDT and Smart partner with Capillary to unify loyalty programs - Inquirer Technology

PLDT Inc. (PLDT) and its wireless subsidiary Smart Communications, Inc (Smart) have partnered with Capillary Technologies to transform and unify their loyalty ecosystem across mobile, broadband, and partner engagement platforms.

Through the partnership, Capillary will power a next-generation loyalty platform, bringing together PLDT Home, Smart, and Ka-Partner programs into a single ecosystem designed to deliver more personalized and rewarding experiences across millions of customers.

The initiative marks a significant step in PLDT and Smart’s customer engagement strategy as the group consolidates multiple loyalty environments into a more intelligent and scalable platform powered by artificial intelligence (AI), advanced personalization, and real-time engagement capabilities.

PLDT and Smart selected Capillary for its deep loyalty expertise, scalable enterprise architecture, and proven track record across high-growth markets.

“Our customers are at the heart of everything we do, and their loyalty deserves to be rewarded in ways that are meaningful and relevant. With Capillary’s platform, we can offer a more personalized rewards experience that gives our subscribers and partners access to exclusive perks, curated offers, exciting partner benefits, and rewarding experiences tailored to their preferences. It’s our way of saying thank you while making every interaction with PLDT Home more valuable, more engaging, and more rewarding,” said John Y. Palanca, Head of PLDT Home.

“This new loyalty platform allows us to recognize not only our subscribers, but also the Smart retailers and e-load partners who help us serve millions of Filipinos every day. By bringing Smart and PLDT onto one loyalty ecosystem, we are also creating the foundation for more seamless, converged rewards and experiences in the future,” according to Lloyd R. Manaloto, officer-in-charge of Smart.

The rollout will follow a phased implementation approach over the next year.

This article is brought to you by Capillary.