M&S links up with Sephora to lure younger shoppers

Beauty specialist will open branded areas in 100 Marks & Spencer stores and will sell its products on chain’s website

Marks & Spencer is has signed a deal with Sephora to open areas under the beauty brand’s name within its stores, in its latest tactic to attract younger shoppers.

The French retailer is set to launch branded areas staffed by Sephora employees in 100 M&S stores and sell through the British retailer’s website in spring next year.