Kunchacko Boban, Prithviraj named Keralam Forest dept. brand ambassadors

You don’t have any Active Subscription.

Account subscription benefits alongside Premium Stories, Editorials, Opinions and more. Unlock these with Subscription

Actors Kunchacko Boban and Prithviraj Sukumaran have been appointed brand ambassadors of the Forest department to promote forest conservation, wildlife protection and public participation in environmental initiatives.

As brand ambassadors, the actors will promote awareness of forests, wildlife, biodiversity, habitat protection and ecological balance. They will also support the promotion of departmental programmes, public services, conservation campaigns and citizen-participation initiatives.

The engagement will have a particular focus on children and young people. The actors are expected to encourage students and young adults to develop an interest in nature through educational programmes, interactive sessions, nature camps and youth-oriented digital content.

The government also envisages their participation in social media campaigns through the sharing of verified conservation messages, awareness videos and information about departmental initiatives on official platforms.

The department plans to use their association with cinema to develop innovative communication formats that can make conservation messages accessible to wider audiences.

Another important area of engagement will be promoting responsible behaviour towards wildlife, respect for forest-dependent communities, safe responses to wildlife encounters, and greater public participation in conservation efforts. The actors will also support nature education and environmental literacy programmes aimed at improving public understanding of ecosystems, biodiversity and ecological relationships. 

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.