DT Networks to exhibit ‘Yangwang U9’ at the Starfield City Busan showroom - 스포츠경향

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DT Networks (CEO Kwon Hyuk-min), a subsidiary of the automotive platform company Deutsch Automobil Group, is staging at the BYD Auto Starfield City Myeongji Busan showroom the first Busan-Gyeongnam-region exhibition of the BYD premium model ‘Yangwang(Yangwang) U9’.

The ‘Yangwang U9’, which will be on special display for two weeks from the 26th to February 8, is an electric supercar that brings together BYD cutting-edge technology and boasts overwhelming acceleration, reaching 100 km/h from a standstill in just 2.36 seconds.

Released last year in a limited run of 30 units, the ‘Yangwang U9 Xtreme’ recorded a top speed of 496.22 km/h and is regarded as a model that pushed the limits of electric-vehicle performance to the next level.

DT Networks organized this special exhibition so customers in the Busan-Gyeongnam region can get a closer look at BYD high-end technology and competitiveness; on site, in addition to displaying the Yangwang U9, it will also offer consultations and test drives for the BYD ATTO 3, SEAL, and SEALION 7.

The BYD Auto Starfield City Myeongji Busan showroom hosting this exhibition is the only city-mall-type showroom in the Busan-Gyeongnam region.

Its customer flow is linked to shopping, cultural, and daily convenience facilities, allowing visitors to encounter the BYD brand more naturally. It is focusing on expanding brand-experience opportunities for customers across the region and strengthening customer touchpoints centered on the showroom.

Leveraging its numerous dealerships and the diverse brand experience of Deutsch Automobil Group, DT Networks has secured the largest BYD network in the domestic market and achieved correspondingly top sales performance.

It also operates events such as regular BYD showroom test-drive programs and contributes to popularizing the BYD brand through popup stores linked with shopping malls and outlets. As part of these efforts, it plans to hold a weekday test-drive event at Starfield in February where visitors can try various BYD models.

DT Networks CEO Kwon Hyuk-min said, “Starfield City Myeongji, the only city-mall-type showroom in the Busan-Gyeongnam region, is a symbolic space where customers can encounter BYD naturally within their shopping and cultural activities” and added, “We will continue to expand opportunities for customers in the Busan-Gyeongnam region to experience electric vehicles, such as with the first Yangwang U9 exhibition in the region, while strengthening region-based brand touchpoints.”