At last··· BLACKPINK, 2 p.m. today ‘DEADLINE’ - 스포츠경향

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BLACKPINK finally returns today (the 27th) at 2 p.m. (KST) with their third mini album [DEADLINE]. Following the large-scale world tour that began last year and expanded their global influence, intense interest from music fans worldwide is converging on their first full-group new release in 3 years and 5 months, which will cap that journey.

True to its title [DEADLINE], the album contains ‘the greatest moments of BLACKPINK that cannot be reversed’, and ‘BLACKPINK in the present, shining brightest at those greatest moments’. Through five tracks that cross diverse styles and genres, it proves their boundless musical evolution and indicates the direction of a team moving even higher.

# A message of courage and solidarity from all four members.. title track ‘GO’

With ‘GO’, the second track and title track, BLACKPINK unleashes its signature positive, confident energy. A powerful sound design and an addictive melody come together in harmony, and the bold group chant “Blackpink’ll make ya” delivers a message of courage and solidarity.

Also included are a total of five tracks: the pre-released hard-style EDM ‘Jump (JUMP)’, ‘Me and my’, which blends sleek brass sounds over a retro hip-hop beat, the rousing anthem of encouragement ‘Champion’ with a hopeful melody and lyrics, and ‘Fxxxboy’, which highlights delicate, emotive vocal colors.

# A new musical world to unfold as a full group.. leading outlets such as Billboard and NME also focus

After expanding their individual reach through prolific solo activity, attention is gathering on the new musical world BLACKPINK will present together again as a full group. The ‘GO’ music video teaser shows the members embarking on a voyage across a sea with crashing waves and land seething with lava toward outer space. With overwhelming scale and stylish visuals, it was more than enough to raise the heart rates of global music fans.

Leading international music outlets such as Billboard, Rolling Stone, and NME have continued to report on [DEADLINE]-related promotions, stoking anticipation. In particular, Billboard, while highlighting striking scenes from the teaser along with the remark “After taking a small first step, BLACKPINK is preparing a big leap for Blinks (the fandom name)”, expressed expectations that it will be an album with a “ ‘sensuous’ and ‘irresistible’ concept”.

# “Confident this encapsulates team synergy in music”.. proving world-class once again

All along, BLACKPINK has written numerous records with formidable global influence. Through promotions for their most recent full-group album, the second studio album [BORN PINK], they topped both of the world’s two major music charts, the U.S. Billboard 200 and the U.K. Official Albums Chart, achieved double million-seller status (Circle Chart tally, 2.14 million as of September 2022), and drew 1.8 million attendees on a single tour, setting numerous firsts for K-pop girl groups.

[DEADLINE] has shown unusual momentum even ahead of release. Since launching full-fledged album promotion on the 15th, they have been on a steep rise, attracting about 10,000 new subscribers per day and, as the first artists in the world, building the milestone of 100 million YouTube subscribers. This both attests to the still-expanding global influence of BLACKPINK and makes palpable the expectations global music fans have for the new record.

According to YG, “Even amid the breathless journey of a large-scale world tour, we devoted a long time and great care to raising the level of completion. We are confident this is a result that concentrates the musical capabilities of the four members and their synergy as a team”, adding, “Please give your strong support to these artists who will once again leave a meaningful footprint in the global music market.”